October marks international breast cancer awareness month. This year, an alliance of Australian breast cancer researchers launched INFORMD to raise awareness about the importance of breast density in the prevention and diagnosis of breast cancer.
Associate Professor Wendy Ingman speaks about the launch of the INFORMD campaign and how breast density matters.
Following a mammogram, Pip Brennen from Western Australia, learned she had dense breasts. Like many women, she did not know what this meant. Currently, Western Australia is the only state which requires reporting on breast density.
9 News spoke to Pip and INFORMD founder Professor Jennifer Stone from the University of Western Australia about the importance of women being informed about their breast density.
In other news, INFORMD founder Professor John Hopper from the University of Melbourne was interviewed by 7 News. His research team has developed a new way to interpret mammograms to predict which women have a greater risk of developing breast cancer in the future.
Melbourne scientists breakthrough to predict which women will develop breast cancer
By the INFORMD alliance
Women with higher breast density for their age are more likely to develop breast cancer. Higher breast density also makes it harder for doctors to detect breast cancer on a mammogram. Currently, Australian women are not routinely tested for and told about their level of breast density when they undergo a mammogram.
The INFORMD alliance are concerned that women in the community are unaware of the importance of high breast density. This October, to coincide with international breast cancer awareness month, they have launched their campaign to inform and empower women.
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