Can you see the polar bear? The making of InforMD’s breast density educational video
Early in 2020, before we knew just how much COVID was going to affect our lives, A/Prof Wendy Ingman from InforMD provided a design brief to University of South Australia Bachelor of Design students, Breeze Millard and Emma Bailey, to create a short educational animation about breast density.
The brief was part of a collaboration between UniSA and the Basil Hetzel Institute, where students take design briefs from scientists and develop an animation as part of their course. The course is led by lecturer Martina Budimir who supervises the student projects. Breeze and Emma took the brief and created the polar bear hidden in a snow globe as an analogy for cancers hidden in dense breast tissue.
The project took shape over several months, with fantastic input from the Australian Breast Density Consumer Advisory Council as well as leading clinical radiologists, who helped the team get the wording and visuals just right.
Hayley Pearson from Adelady kindly put her amazing voice to work and recorded the voice over in her home studio. We’re told she was in her PJs but we don’t have any photographic evidence!
We are very pleased with the finished product and hope you agree that Breeze and Emma are two very talented animators.
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