Early in 2020, before we knew just how much COVID was going to affect our lives, A/Prof Wendy Ingman from InforMD provided a design brief to University of South Australia Bachelor of Design students, Breeze Millard and Emma Bailey, to create a short educational animation about breast density.
The brief was part of a collaboration between UniSA and the Basil Hetzel Institute, where students take design briefs from scientists and develop an animation as part of their course. The course is led by lecturer Martina Budimir who supervises the student projects. Breeze and Emma took the brief and created the polar bear hidden in a snow globe as an analogy for cancers hidden in dense breast tissue.
The project took shape over several months, with fantastic input from the Australian Breast Density Consumer Advisory Council as well as leading clinical radiologists, who helped the team get the wording and visuals just right.
Hayley Pearson from Adelady kindly put her amazing voice to work and recorded the voice over in her home studio. We’re told she was in her PJs but we don’t have any photographic evidence!
We are very pleased with the finished product and hope you agree that Breeze and Emma are two very talented animators.
Keen to know more about breast density but don't want to wade through a bunch of technical papers? Well, we have the solution! This lecture by INFORMD member A/Prof Wendy Ingman, from the University of Adelaide, covers pretty much everything you want to know about breast density - what it is, what is the association with cancer, why it hides cancers on a mammogram, and the current Australian position on breast density.
The lecture was made for McGrath Breast Care Nurses and is part of a series of lectures on the McGrath Foundation eLearning platform which has received CPD accreditation from the Australian College of Nursing. The McGrath Foundation have kindly agreed to let InforMD share the lecture online so anyone wanting to learn about breast density can do so from the comfort of their own home. So grab a cup of coffee, sit back and enjoy!
Why does the United States have Dense Breast "Inform" Laws? What I learned and why it matters
BreastScreen Australia conference debate "Breast density - Should we tell the women?"
InforMD - a new initiative to raise awareness about breast density
Breast density in screening, detection and incidence of breast cancer
The global breast density conversation: Meet one woman driving change in the United Kingdom
What to expect at a mammogram appointment